A softer approach to midlife abundance, aligned business, and becoming the woman you’re meant to be.

If we were sitting together over tea right now, I’d tell you this: I never expected to rebuild my life, my work, and my identity in my fifties.

But that’s exactly what happened, and it turned out to be the most grounded, magical season of my life so far.

I’ve been blogging since 2003, long before algorithms, social media, or the pressure to be “visible.”

Back then, it was just me, a keyboard, and a quiet desire to share what I knew.

Over the past thirty years, I’ve started more than a dozen home-based businesses, from house cleaning to eBay stores to digital products to authority websites, and just about everything in between.

Some were wildly profitable.
Some fell flat on their face.
Some I loved.
Some I walked away from quickly.

But every single one taught me something about purpose, freedom, and the way women’s lives evolve at midlife.

And then came my fifties.
The season where everything I thought I knew about success, work, and abundance was suddenly up for renegotiation.

That’s when I found manifestation again. I’d dabbled with it in my forties, but honestly, it felt too woo for my very practical brain.

So instead of giving up, I did what I always do: I studied.

I read the books, the psychology, the quantum physics, and especially the manifesting in midlife. I pulled apart the concepts until they finally made sense to me on a level I could trust.

And once it clicked, everything began to shift.

Not in a fireworks way, but in a quiet, grounded, midlife way, where you’re no longer trying to prove anything.

You’re simply becoming the truest version of yourself.

This space on the internet is where I share that journey: soft-life abundance, gentle income streams, midlife mindset shifts, and the freedom of building a life that feels peaceful and aligned.

No hustle.
No pressure.
No glossy guru energy.

Just a woman in her fifties sharing three decades of lived experience, lessons learned, mistakes made, and the kind of gentle wisdom you only gain from trying, failing, restarting, and finding your way back home to yourself.

If you’re a woman over 50 craving a softer path to income, a renewed sense of personal power, and a deeper belief in what’s still possible for you, you’re in the right place.

I’m so glad you’re here.
You’re not starting over.
You’re finally starting to align.

If you’d like to reach out, you can contact me here.

A Little Snapshot of My Journey

Sometimes it helps to see the path laid out simply, so here’s a gentle look back at where this whole adventure began.

1997
Got my first home computer and started a little typing business from my living room. I had no idea it would open the door to decades of working from home.

2003
Started blogging long before it became a thing. It was just me sharing what I knew and slowly learning how the online world worked.

Mid-2000s
Tried my first taste of direct sales and MLM with Herbalife and Kleeneze. Some of it worked, some of it didn’t, but I learned a lot about people, marketing and resilience.

Late 2000s
Opened and managed a domestic cleaning business, hiring two wonderful cleaners while I handled everything behind the scenes.

2010–2014
Dived deep into online marketing. Ran an eBay plus-size clothing store called SheekCurves, built niche websites, experimented with authority blogs, squeeze pages and autoresponders.

2015–2020
Started writing and selling ebooks and Kindle books. Created digital products. Continued exploring different gentle ways to earn from home.

My Forties
First discovered manifesting, but didn’t take it seriously. It felt a bit too woo for my practical brain.

My Fifties
Everything shifted. I realised I needed to understand manifesting on both a psychological and quantum level if I was ever going to trust the process. I studied, dug deep, and finally felt it click.

2025
Rebranded my blog and created Becoming Her as a calm, feminine space for women over 50 who want gentle income, soft abundance, and a kinder way to reinvent their lives.

Claire

P.S. Before you go, I want to gently offer you two ways to stay connected with me, if it feels right for where you are on your midlife journey.

If you’re feeling drawn to explore manifestation in a gentle, midlife-friendly way, you might enjoy my Becoming Her Journal.

It’s a simple 30-day space to shift your mindset and reconnect with your future self, without anything overwhelming or complicated.

Go here to learn more about how the Becoming Her Journal can help you.

And if you’d like to keep in touch, you can sign up to receive my new blog posts by email.

I send them like a quiet note each week, filled with stories, gentle income ideas, and soft-life inspiration for women over 50.